Wednesday, August 14, 2019
Linguistics and Language Teaching.
Grammatical mistakes made by non- native English language speakers. Introduction Languageà may refer either to the specificallyà humanà capacity for acquiring and using complex systems ofà communication, or to a specific instance of such a system of complex communication. The scientific study of language in any of its senses is calledà linguistics. Linguistic theory has traditionally considered native speakers as the only reliable source of linguistic data (Chomsky 1965). It is therefore not surprising to ? nd only a limited number of works focusing on non-native speakers prior to the 1990s.The ? rst attempt to putââ¬Ë(non)nativismââ¬â¢ onto the centre stage of linguistic inquiry by challenging current undisputed assumptions on theà matter was Paikedayââ¬â¢s (1985) The native speaker is deadà , in which it is argued that the native speaker ââ¬Ëexists only as a ? gment of linguistââ¬â¢s imaginationââ¬â¢ (Paikeday 1985: 12). Paikeday suggested using the term ââ¬Ëpro? cient userââ¬â¢ of a language to refer to all speakers who can successfully use it. A few years later, Rampton (1990) similarly proposed the term ââ¬Ëexpert speakerââ¬â¢ to include all successful users of a language.Davies (1991, 2003) further delved into ââ¬Ënative speakerââ¬â¢ identity, and thus formulated the key question of whether a second language (L2) learner can become a native speaker of the target language. His conclusion was that L2 learners can become native speaker of the target language and master the intuition, grammar, spontaneity, creativity, pragmatic control, and interpreting quality of ââ¬Ëbornââ¬â¢ native speakers. Generally, English educated Malaysians of all ethnic and family language background speak and move alike.However, with the implementation of the national language policy of Bahasa Malaysiaà as the national language of Malaysia and as the language of instruction, (except in the cases of Chinese or Tamil medium pr imary schools), the status of English Language in Malaysia is different from the earlier years. The English language covered a continuum from first language through second language to a foreign language. Bahasa Malaysiaà is replacing English in most of its previous functions, but English may be expected to remain as a continuum from second language to foreign language according to the background and occupation of the speaker.In Malaysia, presently the use of English is less common than in Singapore and is likely to decrease steadily with the implementation of the national language policy. However, English still remains as a language of considerable importance and is still being used in various spheres of everyday activity. The role of English has changed from its earlier status as the precise language of the colonial era and the decades after the Second World War to a second language.At the moment, it is still considered as an international code to be used for diplomatic and comme rcial negotiations and as a language necessary in many fields of tertiary study and research. Not surprisingly, the non-native English language speakers among Malaysians make grammatical mistakes from time to time. These usually happened among Malaysian adult students and even among some Malaysian English teachers. 1. The transcript of a recorded conversation. The following excerpt is a recorded conversation among teachers and will be analysed of the mistakes made by some teachers during discussion.Our discussion was on the quality and effectiveness of a programme called ââ¬ËProgram Penutur Jatiââ¬â¢ or English Language Teacher Development Project (ELTP). Briefly, the aim of the project is to enhance the lower primary ESL teachersââ¬â¢ ability to plan and deliver quality English lessons based on the new National English Language Curriculum in 600 schools across East Malaysia. The teachers involved in discussion come from various races, ethnic groups, ages and teaching exper iences. Kamel : That is my opinion. I donââ¬â¢t know yours. Ok. Chairperson : I agree â⬠¦. augh Kamel : But , as I said just now. I donââ¬â¢t like that the fixture.. ok. For example aaaa as my mentor come to our school .. every Monday ok.. my class start at nine oââ¬â¢clockâ⬠¦Ã¢â¬ ¦. 7. 30.. that mean one and half hour include the preparation for my lesson, so I donââ¬â¢t think that I have an ample time for me to prepare the thingsâ⬠¦ ok . Moreover, the one hour and one and half hour is the .. for all to prepare.. the whole week not only , the one day. So I donââ¬â¢t think that will be effective. Chairperson: Emmmm Kamel : So Chairperson : Did you tell him about it?Kamel: Aaaaaaâ⬠¦ So far not yet. Chairperson : Do you have the chance to talk about it. Kamel : Because, I donââ¬â¢t have any.. I donââ¬â¢t have the opportunity to.. Chairperson : Then, you should tell him. Kamel ; I was thinking. Why donââ¬â¢t the mentors like them to be .. have q ualification in teaching, so that they can come to the trainee teachers training college rather thanâ⬠¦ Chairperson : For your information, ahh Chairperson : Overall, it seems to be working with youâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Naga : The ideas (cough)â⬠¦ is good and differentâ⬠¦ he is friendly. Chairperson : So.. ahh.If supposing .. You have a mentor to this.. who doesnââ¬â¢t speak.. doesnââ¬â¢t speak like Morrocan. Alright Naemah : Yehhh Chairperson: Right.. Alright, if.. Chairperson: Who? Chairperson : Madam Soya? She is from where? Others : Bulgaria.. (together) Chairperson : Bulgaria? Does she have the accent? Chairperson: What do you think? Do you thinkâ⬠¦ | 2. Common grammatical mistakes and errors by non-native English speakers. The types of errors can be categorised into two: descriptive and surface structures. Descriptive errors include noun phrase, verb phrase and complex sentence.While surface structure errors include omission, addition, misinformati on, misordering and blends. After analysing the recorded conversation, there are few mistakes or errors made by Mr. Kamel during the said discussion. a. The use of unmarked forms instead of marked forms is far more frequent, as can be seen in the examples as follows. * I donââ¬â¢t know yours. * I donââ¬â¢t know about you. * .. as I said just now. * .. as I have said just now. One possible cause of these errors is merely interlingual errors which is the result of mother tongue influences ââ¬ËSaya tak tahu awak punyaââ¬â¢ and ââ¬Ëâ⬠¦ seperti yang saya kata tadi. respectively. In his article, ââ¬ËA Role for the Mother Tongueââ¬â¢ in ââ¬ËLanguage Transfer in Language Learningââ¬â¢, Professor Corder (1981) reinvestigated the phenomenon and questions the term ââ¬Ëtransferââ¬â¢. He suggests that mother tongue influence as a neutral and broader term to refer to what has most commonly been called transfer. Corder says that since most studies of error were made on the basis of the performance of learners in formal situations where it appears that errors related to mother tongue are more frequent, it was natural that an explanation of the phenomenon was of considerable concern to the applied linguistic.It was out of this concern that the whole industry of contrastive studies arose. He also claims that as far as the acquisition of syntactic knowledge is concerned, no process appropriately called interference takes place, if by that we mean that the mother tongue actually inhibits, prevents, or makes more difficult the acquisition of some feature of the target language. The term ââ¬Ëinterferenceââ¬â¢ is now most often used to mean what is no more than the presence in the learnerââ¬Ës performance in the target language of mother-tongue-like features which are incorrect according to the rules of the target language. b.Obviously. Mr. Kamel has the problem in pronouncing certain words especially in the pronunciation of the initial sound of common words like the, there, then and that. It is also the middle consonant sound in feather and the final sound of bathe. These sounds are formed with the tongue tip behind the upper front teeth. The initial sound of that and the final sound of both are both voiceless dental. This problem arises because Mr Kamelââ¬â¢s tongue is not merely touches the teeth. Thus, his pronunciation of these particular words are incorrect. Besides, difficulty in phonology can caused by mother tongue interference.Eltrug (1984) affirmed that mother tongue interference can contribute to a large number of pronunciation errors made by students. An English sound does exist in the native language, but not as separate phonemes. This simply means the first language speakers do not perceive it as a distinct sound that makes difference to meaning. For example The sound /? / does exist in Malay, but whether the vowel is long or short does not make any difference in meaning. For instance, the English phonemes/? / and /i:/ differ very much in meaning as in the words ââ¬Ëleaveââ¬â¢ and ââ¬Ëliveââ¬â¢, ââ¬Ësheepââ¬â¢ and ââ¬Ëshipââ¬â¢.The great amount of vocabulary of English really makes the second language learner suffer in reading. There is a lot of words unknown and the most confusing point is even the second language learner know the meaning but they canââ¬â¢t really understand the meaning of the whole sentence. It is because an English word gives different impressions in different situations. This makes things so confusing about the meaning of the word. Grammatical interference is defined as the first language influencing the second in terms of word order, use of pronouns and determinants, tense and mood.Interference at a lexical level provides for the borrowing of words from one language and converting them to sound more natural in another and orthographic interference includes the spelling of one language altering another. In Malay grammar, it doe s not require one to have any form of determiner in front of instruments like computer, piano, internet. English grammar, however, requires the instruments mentioned above (computer, piano, internet) to be preceded by determiners and if neither a possessive determiner nor a demonstrative determiner is used, the use of either a definite article or an indefinite article is necessary.Thus, the ungrammatical sentences in could be the result of interference of the cultural transfer from Malay language structure on English. Erroneous form| Correct form| She plays piano while I sing. Malay: Dia bermain piano sementara saya menyanyi. | She plays the piano while I sing | She stay at home. Malay : Dia tinggal di rumah | She stays at home. | Table 1 : Examples of interference from the learnersââ¬â¢ first language. c.Subjects also exhibited errors in subject-verb agreement as is shown in the examples as follows: * Every Monday, my class start at nine oââ¬â¢clockâ⬠¦. * Every Monday, my class starts at nine oââ¬â¢clockâ⬠¦. The omission of ââ¬Å"-sâ⬠can be attributed to the fact that Bahasa Malaysia does not require verbs to agree with subjects. However, the ending free form is generalised for all persons to make the learning task easier and this is a common intralingual made by people with diverse native languages like Mr Kamel. 3. Causes and sources of errors and mistakes Interlingual errorsà are the result of mother tongue influences.Learners transfer/borrow some forms but not others due to two factors such as proto-typicality and language distance (Kellerman, 1979). Malay learners of English commonly make errors in negative sentences. For example: Adryna no coming today. [Adryna tak datang hari ini. ] Such errors are common in pre-verbal negation usingà no, the same negative construction as in their L1. In order to determine whether transfer is the cause for the occurrence of errors, James (1998), demonstrates that learners with a particular L 1 make an error that those with a different L1 do not.He provides a useful summary of these strategies which includes the following; a. False analogy b. Misanalysis c. Incomplete rule application exploiting redundancy d. Overlooking co-occurrence restrictions e. System-simplification It is not clear which strategy is responsible for a particular error. Errors can also be viewed as ââ¬Ënaturalââ¬â¢ or as ââ¬Ëinducedââ¬â¢. For example: a. Heà playedà football yesterday. b. Heà goedà home at six. c. Heà drinkedà milk. d. Heà eatedà dinner. e. Heà sleepedà at eight. ConclusionTo conclude, learnersââ¬â¢ errors are a part of the learnersââ¬â¢ language learning process. Hence, teachers should not penalise students for the errors they made. Instead, teachers should note those errors and devise ways to assist learners to overcome their problems in language learning. It is difficult to decide whether grammatically or acceptability should serve as the crit erion for error analysis. If grammatically is chosen, an error can be defined as ââ¬Ëbreach of the rule of the codeââ¬â¢ (Corder, 1967).Defining errors in terms of grammatically also necessitates giving consideration to the distinction between overt and covert error: In the field of methodology, there are two schools of thought with regard to learnersââ¬â¢ error. Firstly, the school which maintains that if we were to achieve a perfect teaching method, the errors would have never be committed and therefore the occurrence of errors is merely a sign of inadequacy in our teaching techniques. The philosophy of the second school is that we live in an imperfect world and consequently errors will always occur in spite of our very best teaching and learning ethods. One effect has been perhaps to shift the emphasis away from a preoccupation with teaching towards a study of learning. The differences between the two are clearly defined: that the learning of the mother tongue is natural , whereas, we all know that there is no such inevitability about the learning of a second language; that the learning of the mother tongue is part of the whole maturational process of the child, whilst learning a second language normally begins only after the maturational process is complete.A childââ¬â¢s incorrect utterances can be interpreted as being evidence that he is in the process of acquiring language and the errors provide these evidences. Brown and Frazer (1964), point out that the best evidence a child possesses construction rules is the occurrence of systematic errors, since when the child speaks correctly, it is quite possible that he is only repeating something that he has heard. In the case of the second language learner, it is known that we do know some knowledge of what the input has been which we call as the syllabus.The simple fact of presenting a certain linguistic form to a learner in the classroom does not necessarily qualify it for the status of input, for the reason that input ââ¬Ëis what goes inââ¬â¢, not ââ¬Ëwhat is availableââ¬â¢ for going in, and we may reasonably suppose that it is the learner who controls this input. This may well be determined by the characteristics of his language acquisition mechanism and not by those of the syllabus. References Mariam Mohd Nor, Abdul Halim Ibrahim, Shubbiah, R (2008). OUM-Linguistics and Language Teaching. Seri Kembangan, Selangor.Open University Malaysia. Corder, S. P. (1967). The significance of learnersââ¬â¢ errors. International Review of Applied Linguistics,à 5, 161-70. Corder, S. P. (1981). Error analysis and interlanguage. Oxford: Oxford University Press. Ames, C. (1998). Errors in language learning and use: Exploring error analysis. London: Longman. Kellerman, E. (1979). Transfer and non-transfer: Where are we now? Studies in Second Language Acquisition,à 2: 37-57. Eltrug, N. S. (1984). Analysis of the Arab Learners' Errors in Pronunciation of English Utterances i n Isolation and Context.Ph. D Dissertation. The University of Kansas. Chomsky, N. (1965). Aspects ofà the theory ofà syntaxà . Cambridge, MA: MIT Press Paikeday, T. (1985). The native speaker is dead! Toronto: Paikeday Publishing. Rampton, M. B. H. (1990). Displacing the ââ¬Ënative speakerââ¬â¢: Expertise, af? liation, and inheritance. ELTà à Journalà 44. 2, 97ââ¬â101. Davies, A. (1991). Theà native speaker inà applied linguisticsà . Edinburgh: Edinburgh University Press. Davies, A. (2003). The native speaker of World Englishes. Journal of Pan-Paci? c Association of Appliedà Linguisticsà 6. 1, 43ââ¬â60
Tuesday, August 13, 2019
Human resource management plays a vitol role in every industry Essay
Human resource management plays a vitol role in every industry - Essay Example If at all there will be a marginal diference but not much. But the cost of human services is the most important cost, which requires an expertise management. It is Human Resource Mangement which manages the Human resources including the payments methods. The growth of industry largely depends up on the Human Resource Management. The cost of human services in an industry means and includes the payments made to the employees of an industry at factory, which is included in manufacturing cost, payments made to the employees in Shops which is included in selling and distribution over heads, payments made to the employees in offices which is included in administrative over heads. To maintain the balance between the quality, quantity and the cost of services the Human Resource Management shall plan and design suitable rewards to the employees by adopting an appropriate payment systems in these three sectors of industry say factory, shop and office. The rewards through payment systems are broadly classified into four major kinds such as 1.Performance related pay, 2.Competency Based Pay 3. Contribution pay, 4.Variable pay. Each system is suitable to the different sectors of the industry according their character. Adoption of ideal payment system enriches the industry. The ideal or appropriate systems of payments and the benefits which the employer to adopt for his employees are discussed below: Piecework Payment system is more appropriate system of p... The labor cost of production is directly related to the workers engaged on the machines. By introducing this method of reward worker motivation will be enhanced. The worker will endeavor to produce more by exerting their skills. The more production will result in reduction of marginal labour cost. This system is based on the principle of more pay for more production, this will lead to variation in wages among the same class of workers, but still they accept the variation since they know that the variation is connected with their rate of production and it will motivate the other idle workers to improve their productivity. This system gives an opportunity to utilize their skills to the optimum level and earn more money there by improving the standard of living. By paying more pay for more production the workers satisfaction on the equity is achieved and the marginal cost of labour is reduced. By this way both worker and the industry is benefited. Some writers argue that this system lea ds to low quality of production. Their argument is based on the fact that workers are inclined to more production and neglect the quality of the products. But the organization can overcome this defect by improving the quality control system and imposing a minor and moderate penalties for the low quality products. PBR method is most approprite for the following reasons:- 1. It provides greater freedom for employees with less supervision. 2. Employees take initiative for high level production. 3. It gives opportunity to the employees to achieve high earnings. 4. It benefits the employees with high level earnings and benefits the Organization/Industry with high level production reducing marginal labour cost, there by increaing
Monday, August 12, 2019
Which Philosopher Benefits the Working Class Essay
Which Philosopher Benefits the Working Class - Essay Example For example, Karl Marx is well known as the Father of Communism and his theories are being followed by some modern governments. It is interesting to study the views and theories of these historical thinkers and see how they serve to explain modern day structures and events. Some philosophers can concretely be proved more accurate than others while some theories are still matters of debate. At the base, what truly matters is the individual and where they see themselves. One may take upon oneself a theory as their self-description while another may very well deny the same theory and choose an alternative or opposing view. Herein shall be examined the position of various philosophers: Lenin, Marx, Smith, and Ortega y Gasset, as they relate to the life of one who is deemed ââ¬Å"working class.â⬠Vladimir Lenin was one of the great Russian political figures and a great thinker of the twentieth century (Historical Figures n.p.). He is the one responsible for the political structure o f the USSR. In Russia, he took up a fight on behalf of the working class. It was his position that the working class needed to be rescued from the capitalist oppressors that placed heavy burdens upon them. According to Lenin, a communist lifestyle greatly benefits the working class. They have the right to be free from those who would exploit them for the sake of financial gain. In his eyes, the capitalists regarded the working class as no more than a commodity and they used them to benefit their own pockets without regard for the suffering that the working class had to endure. However, Lenin acknowledged the fact that the tendency of the working class is not to take upon themselves a socialist society and that they, if the opportunity was presented, would simply switch from being the proletariat to being the bourgeois. As it has been reported, ââ¬Å"â⬠¦Lenin therefore concluded that if the proletariat was ever to realize its class interest the socialist idea would have to be br ought to it ââ¬Å"from withoutâ⬠by those who understood Marxââ¬â¢s scienceâ⬠¦Ã¢â¬ (Mayer159). It would seem that Lenin missed the mark in regard to the needs of the working class. The first and most obvious proof is the failure of his design, namely the USSR. Secondly, he neglected to fully recognize the cravings of the working class to be free from oppression. He did not see that his introduction of a socialist society is yet again just another form of oppression. For if the working class desires to advance in status, there ought be nothing to stop them but their own lack of determination. Yet, living in a socialist society, those who desire such freedoms would have to flee the country or abandon hope. Lenin is not accurate in the position of the working class from the view of a working class citizen. However, Lenin was not alone in his belief that socialism and communism are what will benefit the working class the most. His thoughts were greatly founded upon the vi ews of another well-known philosopher, Karl Marx. Marx, often considered the Father of Communism, also felt that capitalism was a social ill because it degraded the working class to a commodity for the rich whom they would serve. Marx blames private ownership and the ability to get wealth for many of the problems of society. Therefore, he prescribed a system where there would be no private ownership. Still, his views are not accurate to the working class who, without the ability to own privately, ends up working endlessly for naught. At least those who are working class and living in a capitalist society have the ability to hope for greatness and wealth. It is this hope that excites and brightens the eyes. They work all the harder, not only in their positions, but to improve
Sunday, August 11, 2019
Report on Religious Field Research Essay Example | Topics and Well Written Essays - 1250 words - 4
Report on Religious Field Research - Essay Example Religion forms the epicenter of human beingââ¬â¢s social life. This paper intends to examine the Buddhism religion by attending a church service and interacting with the members of this faith. The church service attendance intends to serve as a channel to understand fully the sentimental attachments of the members to the faith through observation. More over, information will be sought through interviewing. The church of attendance is the Oregon Buddhist Temple in the Northwest District in Oregon (Ganeri, 2002). Further, this paper intends to incorporate any misconceptions that were realized after finding more information about the religion. Further, more this paper will test personal assumptions and perceptions of Buddhism through the intended interaction. Buddhism is one of the most common religions in the globe. à Its roots go back to 563 B.C.E. when Siddhartha Gautama was born. à Gautama is commonly referred to as the ââ¬Å"Buddhaâ⬠, which means the ââ¬Å"Awakened Oneâ⬠(Ganeri, 2002). à Buddhism spread speedily all over Asia and other parts of the world. However, this religion remained practically unfamiliar in the West until the last half century. à à ââ¬Å"The Western scholars; writers and artists, philosophers and the arrival of Asian immigrants brought diverse forms of Buddhism to North America, Australia and Europeâ⬠formed the main channels through, which the teachings and beliefs attributed to Buddhism spread to other parts of the world (Wilkinson & Teague, 2003). My mother, and her close friend, Nhu Lan Nguyen (Lan) are representatives of immigrants from Vietnam who brought the principles of Buddhism to the US following the War of Vietnam. It is imperative to note that, Buddhism arose as a Spartan movement during the period of Brahman custom (Gethin, 1998). à Discuss any misconceptions you had about the religion you researched Having been raised in a Roman Catholic family, attending a Buddhist church seemed to be unbelievable, but because of clearing the misconception, I went on to attend Buddhist service. I attended the Oregon Buddhist Temple with one of my friend who is Buddhist. In the temple, I encountered numerous believers who turned out to be friendly, welcoming and courteous. In fact, this context made the research interview easier since, the members were ready to share their experience and beliefs on the Buddhism religion (Wilkinson & Teague, 2003). My misconceptions about the Buddhism religion were dual-pointed. The first misconception is about the Buddhism culture as being foreign and whimsical. The fact that, I did not understand beliefs and values attributed to the religion, I did not imagine that Buddhism religion existed in the real world. I assumed that, the whole picture about Buddhism, I acquired from books and other sources of the media, represented fantastical and fictional works for entertainment. However, from the outset of the service, a keen consideration and study of the set of beliefs set me to the basic level of understanding that Buddhism is a religion that people practice like any other religion (Wilkinson & Teague, 2003). The second misconception is that of believing that, all religions conduct the series and prayers the same way. I misconceived this belief because I thought if all religions belief in one creator, God, then, the God is served in the same way. This was not then case after attending the Buddhism service, settings were different, prayers and services were conducted differently. Analyze how
Saturday, August 10, 2019
International Business Environment Essay Example | Topics and Well Written Essays - 2750 words
International Business Environment - Essay Example à The first stage of IPLC depicts the growth phase of an innovative product when a firm makes a technological breakthrough. Such markets are more common in the developed countries as the purchasing power of the individuals is higher therein and they are more inclined towards experimenting with new products. The initial stage of a product is characterized by wide promotion and high prices, leading to high profits. Competition is noted to be low. Hereafter, the product is exported to various industrial countries, implying the stage end and a downward descent of the experience curve of the product. The exports made to other advanced countries marks beginning of the second stage of IPLC. The product design and process becomes more stable with greater investment in the production plants, which drives down the labor and transportation costs. The production process is shifted offshore in order to cater to the local markets. Reduction in the profit margins is noticed; nevertheless, the att ractiveness of the business does not decline as the market demand persists. This phase may witness a dwindling in a productââ¬â¢s sales volume in the original market and many products get phased out. In this phase, the original manufacturer no longer has the exclusive rights and is forced to sell off the remaining products at a discounted price.The model helps start-up organizations aiming for international expansion to gain a better understanding of changes occurring in the pattern of trade, besides planning out the production process. Ã
Samuel Adams Research Paper Example | Topics and Well Written Essays - 3000 words
Samuel Adams - Research Paper Example One of the significant individuals is Samuel Adams. Most people associated the name not with our liberty and freedom, but with the beer franchise by the same name. His contribution to this country goes far beyond malt liquor. In fact, Samuel Adams was more than just a Politian; he was one of the architects of the revolution and the face of independence. With his contributions with the Sons of Liberty, being a colonial leader, and more he was one of the most significant people in Americaââ¬â¢s pursuit to freedom and independence. Samuel Adams was born September 27, 1722 to Samuel and Mary Adams in Boston, Massachusetts. He had in total 11 siblings but only 2 of them would survive past the age of three. Politics were a part of Adamââ¬â¢s family. His father was a successful local politician and his cousin, John Adams, would one day be elected the second President of the United States (Biography Channel 2014). Samuel attended is initial education in a small schoolhouse, but he was taught both Greek and Latin. At the age of 14 he entered Harvard University and graduated in 1740. However, after college he was not entirely certain where he would focus his life. He was not interested in the brewery company options. His earliest attempts to establish his own businesses went poorly, mostly because Adams was not particularly good with finances. He would ultimately, begin working for his father and would marry his first wife, Elizabeth Checkley, in 1749. She brought six children into the world, but died shortly after the stillbirth of her youngest child in 1757 along with all but two of their children, a son Samuel and a daughter Hannah. Career issues continued to plague Adams. He became a tax collector from 1753-1765, however, his loss of approximately 8000 pounds due to sheer negligence he was relieved of his position. He ultimately repaid the monies lost from his own pocket. It was not until he married his second wife, Elizabeth Wells,
Friday, August 9, 2019
Integrated marketing communicatios and elements of promotion Mix Coursework
Integrated marketing communicatios and elements of promotion Mix - Coursework Example They promote their products with the use of tricky words and tag lines like ââ¬Ëgreatestââ¬â¢, ââ¬Ëfinestââ¬â¢ and ââ¬Ëbestââ¬â¢, which are always not true about the product. Companies use certain liberties in promoting, which may not be deceptive in front of law but can mislead innocent customers (Thompson 52-56). Public relation attempts to establish a cordial relation with mutual understanding amid organization and public. It creates a good positive image as well as help to counter unfavorable events and rumors of organizations (SBDC, ââ¬Å"Marketing - Promotion Strategyâ⬠). In order to counter the allegation against Achilles, the company can implement the following ideas: Secondly, Achilles can communicate the allegation to be false to the public effectively through effectively using the various mass media available and also organize press interview or conference. It should select effective spokespersons, who have strong audience influence, to comment on these ideas on live media and justify the
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