Gender Roles Stereotypes And Stereotypes - 1873 Words

I will investigate gender roles alongside misogyny and sexism examining how ideologies have changed overtime focusing on negative and positive representations of women compared to men through crime dramas. Since the feminist movement in the 70’s various crime dramas have increasing numbers of smart, strong leading female protagonists which is now seen as acceptable, advancing contemporary portrayals of women in television by not conforming to stereotypes eradicating them, helping to battle outdated views showing how views have changed overtime. Men are no longer seen as the hyper masculine alpha detectives and women are no longer just the sidekicks or companions alongside men. We now see interaction among both genders showing teamwork and working together as a unit to keep each other afloat as opposed to dominating authority, suggesting that their masculine or feminine outlook is best. Early crime dramas stereotyped and subverted women as vulnerable and helpless individuals most commonly in secondary roles for example the BBC crime drama Ashes to Ashes involving Alex the female detective inspector and Gene the male detective chief inspector although this crime drama was produced in 2008 it was set in the 1980’s showing how the gender stereotypes have been conformed to despite it being made in present times allowing the audience to create a sense of realism for that era. However now women in modern day crime dramas are no longer just an asset but conveyed as robust andShow MoreRelatedGender Roles And Stereotypes1719 Words   |  7 PagesWhether it is consciously or unconsciously, we humans tend to characterize people by their gender. â€Å"Often, gender expectations or stereotypes shape our thoughts and interactions with others in subtle yet perceptible ways† (Block 1). When children enter the school environment, they will likely experience a number of issues relating to gender. They will continue to encounter gender issues throughout their lifetime, so it is important that we teach them to address these issues appropriately. TeachersRead MoreGender Roles And Gender Stereotypes Essay1449 Words   |  6 PagesProspectus: Gender roles and gender stereotypes in advertising My position: I believe advertisements that reinforce female gender roles and stereotypes are damaging to society. 2. Non-favorable Incidents: The examination of the â€Å"Victoria’s Secret† ad for a line of undergarments labeled â€Å"The Showstopper.† The headline is â€Å"Show nothing but your shape,† and the image is a thin woman with big breasts staring seductively. The image clearly sets a tone that this is what is a stand of ideal beauty. AndRead MoreGender Stereotypes And Gender Roles1241 Words   |  5 PagesWe will never be able to control how gender stereotypes are formed. Gender roles were naturally created as a result of human evolution and the different modes of living that were adopted by humans. Humans, however remain the driving force behind reinforcing gender roles and stereotypes with different mediums. Such as television, art, and writing. In order to understand how gender is portrayed in contemporary American comedy this paper will analyze the characters from the television show, It’s AlwaysRead MoreGender Stereotypes And Gender Roles Essay1415 Words   |  6 PagesR oles are often assigned to boys and girls in accordance with the sex assigned at birth. We refer to these as gender roles. Gender roles begin to be imposed as early as birth. The nursery in the hospital assigns either a blue name plate for a boy or a pink name plate for a girl. These roles are continuously reinforced by family. Children learn at an early age that boys and girls are different. Children observe gender roles and in many cases these roles are eventually accepted as an unquestionableRead MoreGender Stereotypes And Gender Roles1956 Words   |  8 Pagesfulfil and adopt, specific stereotypes and gender roles. In the western world, women are traditionally characterised and expected to be maternal housewife’s, who are obedient and attractive; whereas males are seen to be the breadwinners, who are muscular independent and strong. These characteristics have become ‘normal’ in society, and enforce the gender stereotype roles. However, when these gende r ‘norms’ are disturbed, this leads to the creation of new labels and stereotypes, people to be ridiculedRead MoreGender Stereotypes And Gender Roles954 Words   |  4 Pages Gender can be a hot topic within cultures; a male or female does not want to be told that they can or cannot do something based on their gender. Every culture views gender roles differently, and some cultures are more serious about gender than others. Many times, male and female actions are determined by what a person has been taught is right; furthermore, gender roles are a set of societal norms that are the behaviors that a sex is generally known to do and what is considered accepted of a personRead MoreGender Stereotypes And Gender Roles1261 Words   |  6 Pagesbeen expected to act a certain way depending on their sex. These societal expectations are called gender roles. (Rathus, 2010, p.447). These roles begin to develop even before a child is even out of the womb. A mother may decorate thei r nursery pink if they are having a daughter because â€Å"girls like pink,† and â€Å"boys like blue.† Gender roles should not be confused with gender stereotypes. A gender stereotype is a narrow way of thinking about how men and woman are obligated to behave. For example, men haveRead MoreGender Stereotypes And Gender Roles Essay2036 Words   |  9 Pagesalong the development of gender stereotypes and gender roles that have an impact on how children come to understand their own gender identity. Environmental factors such as peers, the media, and even parents perpetuate stereotypes through their own actions. Children come to understand gender during development through experiences that are shaped by their environment and perpetuated by their culture, which ultimately encourages gender stereotypes and conformity to gender roles. Children are born intoRead MoreGender Roles And Gender Stereotypes1856 Words   |  8 PagesRunning head: Gender roles and gender stereotypes 1 Gender roles and gender stereotypes 8 Gender Roles and Gender Stereotypes Bitavina Shanmugalingam Ryerson University The word â€Å"gender† refers to the roles in which society allots for those using â€Å"sex†, individuals’ physical characteristics, as a defining principle for separating roles (Gender, n.d.). The roles in which genders are assigned can come with discrimination, due to the individuals’ sex, as well as stereotypes, such as theRead MoreGender Stereotypes And Gender Roles1076 Words   |  5 PagesGender stereotypes and gender roles are a largely contested issue in the modern world. Countries around the world have very different gender norms, though there are some recurrent patterns between many cultures. For most recurrent patterns there is a culture who does not abide by those gender norms. There is typically many good reasons for each recurrent pattern that makes sense from an evolutionary standpoint. There is also a significant difference in the way men and women are treated. This is caused

Five Concepts Important for Successful Communication in an...

Five Concepts Important for Successful Communication in an Organization Jaime Leigh Plym COM 425: Communication in Organizations Jerry Simpson 08 October 2012 Five Concepts Important for Successful Communication in an Organization Successful communication is one of the most important aspects of an organization. Without it, nothing can be accomplished. There are many concepts of communication that must happen within the workplace. In this paper, I will discuss the five concepts that I feel are the most important for successful communication within an organizational setting. I will discuss how to practice active listening, the importance of organizational culture, how to resolve conflict, the key principles of human communication,†¦show more content†¦Most members all feel a bond with each other because of this culture. Organizational culture creates jargon and a common language, a value system, and visions and goals for the organization (Krebs, 2011). Conflict in an organization is inevitable, but that is not necessarily a negative thing. Knowing how to resolve and manage conflict is essential in successful communication within an organization. Conflict that is handled effectively can actually lead to better group decision making and better group cohesiveness. Tim Scudder, coauthor of the book Have a Nice Conflict, says that managing and resolving conflict is in knowing that it could happen. You need to be able to identify conflict so that when it inevitably does happen, you know (youtube.com). From that point, a resolution can be made. People have different opinions, experiences, and perspectives. This is what causes conflict in the workplace. This conflict can be good and healthy in a number of ways. For example, if the conflict is handled correctly, the conflict could share information that can provide different views and perspectives to the group. Arguing can help the group members find and identify different courses of action and solutions. Believe it or not, conflict can actually improve the organization’s camaraderie and pride. Conflict can be turned into a positive thing by encouraging open minds, promoting fairShow MoreRelatedEffective Business Communication : Th e Success Of An Organization1155 Words   |  5 PagesEffective business Communication is crucial to the success of an organization. The ability to communicate successfully with your audience shows your knowledge of the matter and your level of professionalism to handle the issue. Successful communication, ethical communication, collaboration, listening, nonverbal skills, business messages, direct and indirect approaches, business etiquette and establishing creditability, to name a few, are concepts that influence business communication and the abilityRead MoreCommunication Is A Process Of An Organization Afloat955 Words   |  4 Pageskeep an organization afloat, a system must be put into place to secure the effectiveness of communications. Communication is not something that is a given, according to Kreps, â€Å"communication is a process† and â€Å"communication does not start and stop; it is continuous, dynamic, ongoing, and cumulative. Whenever we create and respond to messages—either internally or externally generated messages—and create meanings in response to these messages, we are engaging in the process of communication. Since weRead MoreOrganizational Change Is Inevitable?1736 Words   |  7 Pageswhere the change is needed. In order to ensure viability, productivity and ultimate success of an organization, it is essential that the type of change be identified and proper steps and procedures developed to manage change appropriately. In every organization, cycles of change must happen for continued growth and successful progression toward in the overall mission. Leaders in an organization may be faced with minor changes such as updating of a policy or form, or addition of just one personRead MoreThe Five Dysfunctions of a Team Review1275 Words   |  6 PagesWorking in Teams Reflection After reading The Five Dysfunctions of a Team by Pat Lencioni, discussing the function of effective teams in class, and completing various team building exercises, I have developed a much better understanding of the importance of a proper team in a business setting and how good team work can produce more efficient and productive results. Having played a variety of team sports throughout my life, I saw a lot of parallels throughout the class work on team building betweenRead MoreOrganizational Structure And Management Process Essay1630 Words   |  7 PagesOne of the most important aspects of any organization is its structure and its management process. The success of any firm is directly related to how well it is organized and how effective it s managed. Organizational structure and management processes are interrelated and they provide a gauge as to how effective an overall business strategy is implemented. The measure of success in any business is how effectively it can compete in finding new opportunities and having the internal structure necessaryRead MoreManagement for Organization1603 Words   |  7 PagesMGT330: Management for Organizations Kyle Kontour May 18, 2015 Final Paper The five management functions are used in all organizations, which are planning, organizing, staffing, leading and control. Each one of these functions is applied to make sure that the organization is successful with hitting the goals, within the organization. This helps with employeesRead More5 Management Principles and Concepts1239 Words   |  5 Pages5 Management Principles/Concepts Management is the concept of getting work done through others. This concept began evolving in the 1880’s from being ideas and practices into a field of study. In Chuck Williams’ recent edition of â€Å"Management†, he establishes that there were several instrumental influences on the paradigm shift in the field of management. Those parties include but are not limited to, Fredrick Taylor, Frank and Lillian Gilbreth, Henry Gantt, and Henri Fayol. These parties developedRead MoreInnovation Process1310 Words   |  6 PagesInnovation Process In order for organizations to become successful or maintain an ongoing success, they need to accommodate any necessary changes needed while remaining on a competitive edge. With this known, companies such as Coca-Cola have easily shown their success by becoming the largest manufacturer, marketer, and distributor of nonalcoholic beverages by which the company has products sold in 200 counties world wide. In this paper Team B will identify and explain the four phases of theRead MoreMarketing Concept and the possible limitations to this concept.1458 Words   |  6 Pageswant through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing, which includes needs, wants and demand; products, services and experience; value, satisfaction and quality; exchanges, transactions and relationsh ips; and finally, market and marketing. After World War II, the variety of productsRead MoreEssay on Strategic Program Management Worksheet1683 Words   |  7 Pagescourse, to identify the key concepts involved that you will need to understand in order to solve whatever problems you might encounter in those situations. Complete the table below by identifying at least five concepts that you will study from the text on the rEsource page in order to resolve the situations presented; list and briefly describe them in column A. You have on the rEsource page a scenario that provides an examples of realistic situation in which these concepts apply. Examine this scenario

Equity Impact of Population Level Interventions †MyAssignmenthelp

Question: Discuss about the Equity Impact of Population Level Interventions. Answer: Introduction: Smoking is common among many populations, and various governments across the globe have put up policies to advocate for its abolition or help them do away with this behavior. In New Zealand, in particular, the government has set out a national target, which is; help quit smoking targeting smokers in primary health care and pregnant women. However, recently, the target group has extended to include the whole population (Jha, Peto, 2014). There are various reasons for the government choosing the selected target. Firstly, smoking would pose a serious challenge to pregnant women before, during and after pregnancy. In addition to that, a child born from a smoking mother will likely have complications and this something that the government would like to avoid (Benowitz, Goniewicz, 2013). Moreover, over 5000 people die each year as a result of smoking, and this figure will increase in future. Thus, the government is keen to extend the target group to include the whole population to avoid more deaths in future. Patients with primary health care form another target group that the government has identified. The government rolling on the initiative of better help for smokers to quit would see patients avoiding smoking or quitting it all together after they are discharged (Grana, Ling, 2014). Additionally, for lung cancer patient, the government would help patients reduce the further progression of the disease. One of the current initiatives that relate to the above initiative is an increase of 10 percent of tax on a cigarette every year until 2020. The initiative, that is, increasing taxation on cigarettes would increase the cost of production of cigarettes, and in effect increasing its price. In addition to that, increasing taxation on a cigarette will scare away manufactures thus reducing or preventing more people from engaging in its production. It is an effort that will reduce the sale, distribution, and production of cigarettes (Grana, Benowitz, Glantz, 2014). On the other hand, prices of cigarettes will shoot making it less affordable or rather expensive among smokers. It is another initiative that will discourage people from buying cigarettes for the habit seems to be expensive. The target group for this initiative will be for the whole population in New Zealand. As highlighted above, there are many ways that this will help people quit smoking. About helping people quit smoking, th ere has been a reduction of pregnant women smoking according to recent research (Nides et al., 2014). In addition to that, a study carried out on the youth smoking show that the youth are starting to avoid smoking terming it an expensive habit. Moreover, there has been complaining from the cigarette manufacturing companies on the initiative of increasing taxation, something that suggests, are not happy and may not be encouraging for other similar players. Proposal details In Bay of Plenty region, there should be initiatives that can be put in place to discourage people from smoking, or rather would make them quit smoking, for pregnant mothers, patients and the whole population at large. Firstly, Bay of plenty governance should support a ban on advertising tobacco products on posters, stores and other advertising avenues. The program would see that cigarette and tobacco products are not seen by youngsters as something pleasant to engage in or rather as an item a person ought to brag about indulging into (World Health Organization, 2015). It is one way that will reduce the popularity of cigarette and in long run, make people stop smoking. Moreover, the region should hold campaigns and seminar to sensitize pregnant mothers to stop smoking before, during and after pregnancy. The seminars and campaigns focus on educating women on the side effects of smoking while pregnant, both for the new born baby and the mother. This initiative would make women to be co nscious of the manner in which they are going to interfere with the safety of children when smoking. In addition to that, it would make them aware of the side effects that come with smoking. A person is likely to be part of the program that he or she understands well that a program that he is not are of or lacks the necessary knowledge (World Health Organization, 2015). On the other hand, the region can spearhead program that are aimed at putting policies that limit the sale of tobacco. It is a program that would make it hard for the majority of people to access cigarettes and in effect, help people quit smoking. On the other hand, there should be the minimum age for people to start smoking. It is true that children like imitating and learning from what they see from adults (El-Zaatari et al., 2015). Putting a legislation that limits children from smoking at a tender age would limit the number of youngsters smoking and decide whether to smoke or not at a later age when they are matu re enough to make the right decision (Carter et al., 2015). Additionally, there ought to be integration of the school curriculum on why children need not to smoke after finishing school. It will offer them an opportunity to see why they ought not to smoke either as adults or when pregnant. Moreover, the region should increase services that are geared towards quit smoking and better access to services. It will help patients that need to quit smoking and also make pregnant women access services that aid those aces services they need to quit smoking (US Department of Health and Human Services, 2014). On the other hand, the region need to train professionals on making up follow up, either through mobile phones or face to face consultations to assist patients or pregnant mothers to have the services they need to quit smoking. In addition to that, the region, through their governance should put in place agencies that can be instrumental in implementing policies geared towards embracing qu it smoking policies (Brown, Platt, Amos, 2014). Through these agencies, it would be easier to identify the challenges that exist with the current policy and implement it or rectify the mistakes. Moreover, it would be easier to put into practice the policies that can aid to do away with smoking because now there would be an oversight authority. On the other hand, health care professional need to be motivated to carry on their duty with morale and with total devotion to helping people quit smoking is a commitment that lasts for a long time but not in a span of a short time. In this regard, it would be important that the management consider my suggestion in helping the people quit smoking. There are many ways that the management can do this at the moment. Firstly, they need to fund my proposal about giving me more time to have the comprehensive details on the shortcoming and how the region can overcome them. Moreover, the management can do a wonderful job in making this proposal a top priority by giving it go ahead to be completed to its fruition. Additionally, it would be important if the management finds it time to look at this proposal in depth and the implication that people of the region may face should the suggestions stated fail to materialize. I, therefore, find it important that the management corporate in the best way possible in having this project go through. References Benowitz, N. L., Goniewicz, M. L. (2013). The regulatory challenge of electronic cigarettes. Jama, 310(7), 685-686. Brown, T., Platt, S., Amos, A. (2014). Equity impact of population-level interventions and policies to reduce smoking in adults: a systematic review. Drug and alcohol dependence, 138, 7-16. Carter, B. D., Abnet, C. C., Feskanich, D., Freedman, N. D., Hartge, P., Lewis, C. E., ... Jacobs, E. J. (2015). Smoking and mortalitybeyond established causes. New England journal of medicine, 372(7), 631-640. El-Zaatari, Z. M., Chami, H. A., Zaatari, G. S. (2015). Health effects associated with waterpipe smoking. Tobacco control, 24(Suppl 1), i31-i43. Grana, R. A., Ling, P. M. (2014). Smoking revolution: a content analysis of electronic cigarette retail websites. American journal of preventive medicine, 46(4), 395-403. Grana, R., Benowitz, N., Glantz, S. A. (2014). E-cigarettes. Circulation, 129(19), 1972-1986. Jha, P., Peto, R. (2014). Global effects of smoking, of quitting, and of taxing tobacco. New England Journal of Medicine, 370(1), 60-68. Nides, M. A., Leischow, S. J., Bhatter, M., Simmons, M. (2014). Nicotine blood levels and short-term smoking reduction with an electronic nicotine delivery system. American journal of health behavior, 38(2), 265-274. Polosa, R., Rodu, B., Caponnetto, P., Maglia, M., Raciti, C. (2013). A fresh look at tobacco harm reduction: the case for the electronic cigarette. Harm reduction journal, 10(1), 19. US Department of Health and Human Services. (2014). The health consequences of smoking50 years of progress: a report of the Surgeon General. Atlanta, GA: US Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 17. World Health Organization. (2015). The WHO Framework Convention on Tobacco Control: 10 years of implementation in the African Region. World Health Organization. World Health Organization. (2015). WHO global report on trends in prevalence of tobacco smoking 2015. World Health Organization.

Competitive advantage and relationship marketing

Introduction The ability of an organization to generate and maintain a competitive advantage forms one of the most critical elements in supporting its internal and external mechanisms for further growth and expansion. Benderly posits that high market competitiveness acts as an indicator of an organization’s progress and assessment in comparison to others dealing with the same products (30).Advertising We will write a custom critical writing sample on Competitive advantage and relationship marketing-Cirque du Soleil specifically for you for only $16.05 $11/page Learn More Besides, as this paper analyzes using Cirque du Soleil, relationship marketing is an effective means of maintaining, developing and establishing market relationship with consumers. It has been hailed as one of the most effective ways through which businesses can achieve and sustain competitive advantage. Competitive advantage The concept of competitive advantage has its roots well entrenched in the historical era of industrial revolution when demand for markets and increasing focus on quality became critical. However, Suliyanto and Rahab indicate that the concept became more profound with the development of globalization and intensification of international trade which further diversified its overall scope in view of production and consumption of different products and services (136). The concept of market competitiveness has further been intensified by the onset of information technology which strongly links market with the management and production units in the society. In his article Anatomy of competitive advantage: a select framework, Ma points out that â€Å"competitive advantage arises from the differential among firms along any dimension of firm attributes and characteristics that allows one firm to better create customer value than do others† (709). His argument hinges on the view that consistent provision of superior value and high-quality p roducts to consumers is an attribute determined by a firm’s ability to establish strategic business decisions as well as strategic capabilities.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Due to intensive competition and increasing uncertainty, companies that have sustainable advantage make tremendous gains because they have competencies and resources that are non-substitutable and unique that their competitors lack. Agha, Alrubaiee and Jamhour concur with Ma’s argument and posits that through these, successful organizations have maintained customer satisfaction, achieved overall strategic goals and increased their production processes (200). Additionally, capabilities have these companies have been witnessed in the manner in which they have combined organizational knowledge, integrated technology and coordinated production skills in provision of value. Aremu a nd Bamiduro point out that the affect of relationship marketing in developing and sustaining competitive edge has from ancient times grown to become hyper-competitive through established relationships between suppliers, buyers and sellers (211). Different businesses have for along period of time developed unique and different customer relationship capabilities that have aided them in gaining a competitive edge over their competitors. This relates with Ma’s argument in the sense that the uniqueness of a firm in carrying out relationship marketing is an attribute which adds customer value. However, it is imperative to note that an inception of great directional change has been witnessed in the past decade in both marketing practice and theory. David and Motamedi point out that this genuine paradigm shift has been termed by marketing analysts as a move towards relationship marketing which as a concept encompasses relational marketing, working partnerships, relational contracting , co-marketing alliances, strategic alliances, symbiotic marketing and internal marketing (369).Advertising We will write a custom critical writing sample on Competitive advantage and relationship marketing-Cirque du Soleil specifically for you for only $16.05 $11/page Learn More Their argument, which adds another angle to Ma’s position, indicates that competitive edge can also be attained through partnerships. In fact, currently in global business, the practice of predatory and flat out competition is over and has been replaced by collaboration between companies both at local and multinational level as gaining a favorable competitive edge requires that businesses cooperate. Lyndall Urwick, an influential thinker and consultant in business management argued from the business reengineering theory’s perspective that relationship marketing is a shift adopted by businesses intending to establish long-term relationships that are mutually satisf ying with key-parties such as distributors, suppliers and customers for mutual gain and to retain them in their businesses. His argument echoes Ma’s argument on competitive advantage in the sense that relationship marketing creates a mutual bond that connects a company with suppliers, distributors and customers while ensuring that they all benefit. However, the uniqueness of attributes and characteristics must not be different for a company to gain a competitive edge because relationship marketing also extends to partnerships with other business to gain resources and boost performance. Gilaninia, Shahi and Mousavian point out that effective relationship marketing companies have arisen within functionally specialized organizations, and have networks whose interrelationships are not only driven by norms but are coordinated and held together by organizations whose marketing methods are based on trust, commitment and sharing. Cirque du Soleil Cirque du Soleil is one of the fastes t-growing entertainment companies in Canada based in Quebec (David Motamedi 369). Its unique attribute in relationship marketing has been one of the most notable core competencies that have made it successful since its inception in 1984. As an entertainment company, it has been able to achieve some stable competitive edge via building of its customer loyalty through provision of quality shows, products and services. It is worth noting that building customer loyalty and retention has been identified by many scholars and practitioners in relationship marketing as a significant requirement in successful selling and building of brand or image of a business.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More David and Motamedi point out that Cirque du Soleil has invested in developing strategies for creating customer loyalty and retention through its effective leadership properly so that it does not miss out on significant marketing share against other market competitors (370). The latter explains why it is putting more emphasis in building effective communication strategies for the purpose of developing customer confidence, retention as well as loyalty. It has been able to retain its customers by developing an effective and efficient visionary planning as well as strategic customer relationship management in order to eliminate weak customer relations which often lead to dysfunctional organizational behavior and low profitability. In their publication, Patsioura, Malama and Vlachopoulou point out that recognizing factors that motivate customers to buy products or services is an essential step in understanding the brand switching behavior of customers as well as their loyalty (80). Most customers of Cirque du Soleil have shown their loyalty to this company through repeat purchase of their entertainment services, preference and commitment to their shows. Kaj Storbacka, Tore Strandvik, and Christian Grà ¶nroos point out in their loyalty business model that when there is lack of relationship marketing, customers may fail to be satisfied by products and services and hence be unsuccessful in showing important components such as an intention to re-buy, a liking towards a brand preference due to superior qualities of a brand (Croteau, Rivard Talbot 1). However, customer loyalty and retention can be realized in a business environment where strategic relationship marketing is unique and differentiated and where it is being done with the help of effective communication to obtain feedback. Cirque du Soleil has been very effective in applying various unique relationship marketing methods which include the use of technology and social media marketing as a viable relationship marketing tool largely due to its flexibility and viability in reaching out targeted market (Croteau, Rivard Talbot 1). Relationship marketing through improved quality of goods and services Attainment of a competitive edge has been considered to have massive implications on products and services being released to consumers in the market. As Dickinson indicates, the notion of market competitiveness is laden with a sense of high-quality products in the society (10). With the notion of increased products value being progressive, consumers enjoy high-quality products and services at all times and at the correct prices. Due to the need to maintain high-quality services in the nation, Cirque du Soleil has sought to expand to other regions in the world as part and parcel of seeking new markets and expanding its level of operations and therefore improve the degree with which the various needs of its customers can be met. It has also done this with an intention of maintaining its status ami dst the fast-growing industry (Croteau, Rivard Talbot 1). Relationship marketing assists in building greater customer loyalty In their view, Aghoubi, Doaee and Ardalan observe that the relationship marketing practice of a business in the global market acts as a critical tool for maintaining loyalty of the customers on products and services an organization offer (903). The ability of an organization to initiate, effect, and maintain market competitiveness in its different areas of operation act as one of the most critical elements in supporting growth of loyalty by consumers through continuous services improvement. As indicated earlier, gaining competitive advantage is a notion that goes hand-in-hand with provision of high quality that consumers seek association with. Most management teams in organizations often seek to generate high customer loyalty in their products (Roy 80). Following its long-time competitive advantage in Canada, Cirque du Soleil has assimilated sound customer l oyalty from its entertainment customers. Its management team emphasizes that its ability to remain at the top has been anchored on high customer loyalty in all of its global operations (Croteau, Rivard Talbot 1). To recap it all, it is imperative to reiterate that the discussion in this paper has been based on the thesis statement that â€Å"the ability of an organization to generate and maintain a competitive advantage forms one of the most critical elements in supporting its internal and external mechanisms for further growth and expansion†. From the discussion, it is evident that developing unique and differentiated competitive advantages such as effective relationship marketing, customer responsiveness, influence and communication are generic and vital for an organization that wants to succeed in the global competitive market. It is also clear from the discussion that other capabilities which companies should develop to lead in the market include innovative capacity, str ategic flexibility, organizational learning and effective technology, among others. It is worth noting that different authors have stated that a business needs to have a unique and differentiated capability to gain competitive advantage over others. However, as indicated by authors with different views, market trends have massively changed and businesses are going into partnerships and networks to augment their competitive advantages over others. The paper has also examined Cirque du Soleil relationship marketing practice and noted that successful adoption of relationship marketing in the organization has enhanced its ability to establish long term relationships with its customers. Works Cited Agha Sabah, Alrubaiee Laith Jamhour Manar. Effect of core competence on competitive advantage and organizational performance. International Journal of Business and Management, 7.1 (2012): 192-204. Aghoubi Nour-Mohammed, Doaee Habibollah Ardalan Argavan. The effect of emotional intelligence o n relationship marketing. Interdisciplinary Journal of Contemporary Research in Business 3.5 (2011): 901-905. Aremu, Mukalia Bamiduro, Joseph. Marketing mix practice as a determinant of entrepreneurial business performance.† International Journal of Business and Management 7.1 (2012): 205-213 Benderly, Beryl. Staying number 1. ASEE Prism, 21.5 (2012): 30-33. Croteau Anne-Marie, Rivard Suzanne and Talbot jean. Visioning information technology at Cirque du Soleil. International Journal of Case Studies in Management 1.3(2006): 1. David, Robert Motamedi, Amir. Cirque Du Soleil: Can It Burn Brighter? Journal of Strategic Management Education, 1.2 (2004): 369-382. Dickinson, Barry. The role of authenticity in relationship marketing. Journal of Management and Marketing Research, 8 (2011): 1-12. Gilaninia Shahram, Shahi Hasanali Mousavian Seyyed. The effect of relationship marketing dimensions by customer satisfaction to customer loyalty. Interdisciplinary Journal of Contemporary R esearch In Business, 3.4 (2011): 74-84. Hao, Ma. Anatomy of competitive advantage: a select framework, Management Decision, 37.9(1999): 709 – 718. Patsioura Fotini, Malama Eleonara-Ioulia Vlachopoulou, Maro. A relationship marketing model for brand advertising websites: an analysis of consumers’ perceptions. International Journal of Management, 28.4 (2011): 72-92. Roy, Martin. Sustainable design for circus big top. ASHRAE Journal, 48.9 (2006): 78- 81. Suliyanto, Suliyanto Rahab, Rahab. The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises, Asian Social Science 8.1 (2012): 134-145. 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Taj Mahal essays

Taj Mahal essays Love at first sight. Such a sensation does exist as one approaches the purely, white, marble Taj Mahal and is overtaken by its immense size and beauty [Fig. 1]. The Taj Mahal can be referred to as a symbol of eternal love since Shah Jahan built it for his princess upon her death in 1631 A.D. Located in Agra, India, and considered one of the Seven Wonders of the World; the Taj Mahal was built by Prince Shah Jahan as a mausoleum for his wife Empress Mumtaz Mahal. The funerary complex is located on a plot of land along the banks of the Yamuna River and it encompasses more than forty-two acres of land. Shah Jahan is said to have bought this piece of land either for its peacefulness or for its spectacular view. The source of the name "Taj Mahal" is unclear, however it is believed that the name translates into "Crown Palace," and it is believed that is what given this name as an abbreviation of the empress' name, Mumtaz Mahal. As all the small details come together, one is overtaken by the costliness and large quantities of materials used, from the marble to the gemstones. The first image that might come to one's mind at the mention of the Taj Mahal is the central domed building, however, true appreciation cannot be reached until one is introduced to the complimentary structures [Fig. 2]. Although this is where the tomb of Mumtaz Mahal is located, the funerary complex is composed of many more surrounding structures. In its entirety, the Taj Mahal consists of the entrance garden, the mosque with its mihman-khana (rest-house), six octagonal pavilions, as well as platforms, fountains, and greenery [Fig. 3]. As one enters through the main gate, the jilokhana, their eyes are directed towards the central dome, which is framed by a central arch [Fig. 4]. The central marble dome is planted on a huge white marble terrace that it itself is founded on a high red sandstone base, which is more than one hundred feet high [Fig. 2]. Framin...

ANALYTICAL PAPER Assignment Example | Topics and Well Written Essays - 750 words - 1

ANALYTICAL PAPER - Assignment Example To top it, all off, the strategy in place, advocated more power seeking opportunities for the super power in that decade (Morgenthau & Kenneth 44). Noting the tactic used by the administration of Bush after the nine eleven attacks (Morgenthau & Kenneth 85). The tactic explains that instead of using a responsive strategy the administration used an offensive strategy that reaps from the Taliban attack in different ways that influence their hold on Afghanistan economically. The strategy used by the Bush doctrine was the liberal democracy that considered domestic factors as well as systemic ones that secure neo-dominance over the economic sector. To conclude the neoclassical realism theory, it is imperative to identify that the statesmen considered international imperatives, in the manner, that it affected the strategic nature of the decisions made, based on assessed threats and strategies that remain strategically viable in the response to the threat. The made consideration and the intervention play the role of the state in neo-classical school of foreign dogma theories. International politics theory gives a priori point of view that purposefully unrelated to reality intends on bringing order in the politics of the world in a phenomenal strategy. The theory explains how the politics of the past relate to the modern politics and the nature in which it affects the society and politics. The school views the system as one with system and balances. For the analysis of this school of politics, there is need to understand how it interprets the system. Realism views and defines politics as a society and that it stays governed objectively. The interests of a nation remain defined by its power; therefore, politics is autonomous from other spheres of the economy. But it works in sync with all the other spheres. The interest of a statesman defines the whole nation and

Literature Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Literature - Research Paper Example Barn Burning and Silence of the Lambs develop on the theme of good and evil and individual conscience through interactions between a powerful paternal figure and a younger pupil figure. Barn Burning is commonly considered a coming-of-age story, but the way that Sarty comes of age is precisely through the development of his own conscience and the hardest lesson that someone might learn: That their father is far from a good person. Meanwhile, in its own sense, Silence of the Lambs  is a coming-of-age story: A very young FBI agent is thrown into a very dangerous case and has to learn how to deal with serial killers, both investigating them and interacting with them. In both of these stories, the main characters are struggling to understand the true nature of their mentor: Sarty's father, Snopes, and Clarice's guide through the Buffalo Bill case, Hannibal Lecter. At the end of the story, Sarty sees that his father is going on an increasingly self-destructive path. His last attempt to b urn down a barn had succeeded and he had gotten away with it, but Snopes cannot help himself from responding to what he viewed as disrespect by again turning to the torch. Sarty knows he has to stop this imminent act of arson and escapes from his own family to do so, but as he runs, he tries to reconcile the monster he knows with the stories he's been told. â€Å"My father, he thought. "He was brave!" he cried suddenly, aloud but not loud, no more than a whisper: "He was! He was in the war! He was in Colonel Sartoris' cav'ry!" not knowing that his father had gone to that war a private in the fine old European sense, wearing no uniform, admitting the authority of and giving fidelity to no man or army or flag, going to war as Malbrouck himself did: for booty - it meant nothing and less than nothing to him if it were enemy booty or his own†. Sarty can't know Faulkner's omniscient narrator's aside here, but the information is important to confirm that Sarty's judgments about his father are right, that his instincts are correct: There is little redeeming in the character of Snopes. Similarly, Clarice goes into her discussions with Lecter knowing that he is a monster, but struggling to come to terms with his intellect and his strength of character. She never expected someone as refined, elegant and ultimately usually quite polite. Lecter respects strength, and repeatedly rewards her insistence with information; however, he despises weakness and a lack of independence, so he sometimes refuses to aid her more. In this respect, their relationship is truly that of parent and child: The child seeking more aid, the parent being careful with how much to dole out. The truly interesting element, however, is that Lecter is offering her moral advice. He gets at the core of her psychology: Like Sarty, Clarice once saw something in her childhood that she thought was unimaginably cruel, the bleating in panic and pain of lambs (a symbol of purity and sacrifice). Clarice's m otivations are to make sure she does not idly sit by again while something is butchered. The problem, though, is that Lecter's moral advice is not free and it comes from a truly questionable source. At every point, Clarice has to ask herself if Lecter is trying to get into her head to satisfy his own cravings or to advance a circuitous escape plot, or out of something resembling empathy or friendship. The last call at the end of the movie,